AdTech & Platforms
"The next decade of media won't be won by buyers or by platforms. It will be won at the marketplace layer in between."
A working thesis on connected OOH, programmatic DOOH, and the convergence of digital and physical media — drawn from operating roles across Meta, Moving Walls and Brave Bison.
Case Studies
Built. Scaled. Operated.
150M
Monthly Views
Brave Bison
- Built a leading YouTube MCN across Asia
- Sustained 40% operating margins
- Early architect of the creator-platform model
MCNYouTubeCreator Partnerships
Global
Marketplace
Moving Walls
- Head of Global Marketplace & MENA
- Built programmatic OOH/DOOH infrastructure
- Connected supply, demand and measurement
Programmatic OOHDOOHMENA
120K+
Creator Partners
Meta (Facebook & Instagram)
- Partnerships across India, MENA, APAC, LatAm
- Operator playbooks for emerging markets
- Platform monetisation at scale
PlatformPartnershipsEmerging Markets
Strategic Competencies
Where I add the most leverage.
- Programmatic OOH & DOOH
- Marketplace Architecture
- Platform Partnerships
- Data-Driven Media
- MENA Market Strategy
- Creator-Brand Integrations
- Cross-border Monetisation
- Go-to-Market for Platforms
Geographic Coverage
Five regions. One operating model.
MENA
Operated
APAC
Operated
India
Operated
LatAm
Operated
North America
Operated
Advisory